Content Research and Publishing Pipeline

OpenClaw monitors trending topics in your niche, researches sources, drafts articles, and queues them in your CMS -- with a human-approval gate before anything goes live.

What it does

A multi-stage content pipeline that runs mostly on autopilot:

1. Trend monitoring: Exa Web Search scans for trending topics in your niche daily
2. Source gathering: Playwright Scraper collects data from JS-heavy sites, forums, and competitor blogs
3. Outline generation: the LLM creates a structured outline with H2/H3 headings and target word counts
4. Draft writing: a full article draft with citations and internal linking suggestions
5. CMS queuing: pushes the draft to WordPress (or your CMS) as a pending post
6. Human review gate: sends you a Telegram/Slack notification with a summary and link to approve or edit

Nothing publishes without your approval.

Setup overview

1. Install skills: Exa Web Search, Playwright Scraper, and your CMS connector
2. Write a SOUL.md prompt describing your niche, tone, target audience, and content guidelines
3. Configure a daily cron for trend scanning
4. Set up a Clawflow: scan -> research -> outline -> draft -> queue -> notify
5. Connect Telegram or Slack for the approval notification

LLM and tools

Requires Claude 4.5 Sonnet for high-quality long-form writing. Exa handles search, Playwright handles scraping pages that block simple HTTP requests. The key insight: always keep the human-approval gate for publishing.

Source

Based on Top 10 OpenClaw Use Cases in 2026 (Feb 18, 2026)